If you’re feeling like your content isn’t getting the reach it deserves, you’re not alone, and you’re definitely not doing anything wrong. Social platforms like Instagram are constantly evolving, and one of the most important signals to the algorithm right now? Shares.Whether it’s a DM to a friend, a repost to someone’s Story, or saved […]

Let’s be real… PR isn’t what it used to be. The days of printing press releases and hoping they land on a reporter’s desk are long gone. We live in a digital world, and that means our PR game needs to evolve too. Enter: Digital PR! A modern, strategic blend of traditional public relations and […]

If you’ve ever Googled your business and wished the search results reflected updates faster, we’ve got good news! Google recently rolled out a new feature called Search Live, and it’s a game changer for business owners and marketers alike. So, what is it? Essentially, Search Live lets Google index and display updated content from your […]

This article was originally published on Entrepreneur.  A recent experience coaching my daughter’s soccer team reminded me of my strengths as a business owner. I was recently asked to coach my daughter’s soccer team, and since she’s 11 now, which equals more eye-rolling and less talking to me, and I love soccer, I said yes. Three […]

This article was originally published on Entrepreneur.  As a small business owner, time is elusive, and too often marketing tends to fall to the back burner. Owners are so busy running businesses, honoring family commitments and the million other things they need to do on a daily basis that this vital effort gets short shrift. Yet […]

This article was originally published on Entrepreneur.  I have interviewed more than 100 entrepreneurs over the last two years. Here are the things I’ve learned that have helped my business achieve tremendous growth. Entrepreneurship can be lonely. It’s hard to explain the amazing highs and soul-crushing lows to people who haven’t experienced them. When I […]

This article was originally published on Entrepreneur.  Recently, my family and I headed down to the Columbia River to have a BBQ because summer equals hamburgers, am I right? It was a beautiful summer day, and we were all excited because we all love hamburgers. We really don’t eat them a ton, so when we do, we’re excited. Anyway, […]

This article was originally published on Entrepreneur.  It was May 12, 2014. I’ll never forget the day we received our cease and desist order because it was my husband’s 33rd birthday. A few days earlier, we’d had one of the biggest weekends our organic farm and brewery had ever had, so we were ready to celebrate! We were completely blindsided […]

There’s a big misconception that small business owners + entrepreneurs can’t effectively do their own digital marketing to grow their business. There is somewhat of an unspoken belief that it’s too hard and confusing to do on their own.  That’s simply not true. Don’t get me wrong, digital marketing can be hard.  But, that’s only […]

Last week I talked about the missing ingredient that many businesses forget…their marketing foundation. I wanted to dive in a little deeper so you you can work on your marketing foundation and start getting results in your business! Buyer Persona Effective marketing starts with knowing who you are targeting. You need to take some time […]