The Blog

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Strategy

January 23, 2019

How To Save Time in Your Marketing

As a small business owner, time is elusive. Unfortunately, marketing tends to fall to the back burner because small biz owners are so busy taking care of running their business, family commitments and the million other things we need to do on a daily basis. I honestly get it, but, if you’re not marketing your […]

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Strategy

January 10, 2019

3 Digital Marketing Myths Small Business Owners Need to Stop Believing

When you hear the words, “digital marketing”, how does it make you feel? So many small business owners that I talk to cringe when I start to talk about their digital marketing efforts. It makes them feel anxious, stressed and, overall, uncomfortable.  Why do they feel this way? Because most of them aren’t sure how […]

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Entrepreneurship, Strategy

December 11, 2018

The Benefits of DIY Digital Marketing

There’s a big misconception that small business owners + entrepreneurs can’t effectively do their own digital marketing to grow their business. There is somewhat of an unspoken belief that it’s too hard and confusing to do on their own. That’s simply not true. Don’t get me wrong, digital marketing can be hard.  But, that’s only […]

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Entrepreneurship, Strategy

November 6, 2018

What Wine + Digital Marketing Have in Common

If you know me, you know I love wine. And marketing. Those two are right up there behind God, family and friends. I’ve been fascinated with wine ever since my parents took me on a wine tasting trip through Napa Valley almost 15 years ago. It was amazing. It was fall, which is my favorite […]

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Strategy

August 27, 2018

Why Your Messaging is So Important

There are many things to cover for your small business, but the first one- your messaging– often gets overlooked. Because it’s so simple, business owners tend to forget about it. But, it’s something so critical to the success of your business. If you want to attract the right customers and clients, you need to work […]

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Strategy

July 1, 2018

5 Easy Steps to Create a Digital Marketing Strategy for Your Small Business in 2018

I’m going to ask you a simple question- does your small business have a well thought out, defined digital marketing strategy? Be honest here…it’s not a few ideas written on a piece of paper stuffed in your desk, or even worse, bouncing around your head. It is a document that you spent some time and […]