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I'm Nicole and I love helping small business owners simplify their marketing + grow their business. I also love a good glass of wine. On the blog you’ll find a collection of business tips, marketing strategies and a little bit of life sprinkled in! Thanks for reading!
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I’m a creative, yoga-lovin’ business owner. I live in Nashville with my handsome husband. I love homemade pizza, Law & Order SVU, and helping YOU create more captivating and profitable business.
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Last week I talked about the missing ingredient that many businesses forget…their marketing foundation. I wanted to dive in a little deeper so you you can work on your marketing foundation and start getting results in your business! Buyer Persona Effective marketing starts with knowing who you are targeting. You need to take some time […]
Vanilla…such a small part of any baking project, but when it’s absent, it’s evident. My daughter loves to bake and has been baking a ton since quarantine started, because there isn’t a lot to do (hence the extra 15 pounds I talked about in a recent post 😩 ) and I started to notice the […]
There’s a big misconception that small business owners + entrepreneurs can’t effectively do their own digital marketing to grow their business. There is somewhat of an unspoken belief that it’s too hard and confusing to do on their own. That’s simply not true. Don’t get me wrong, digital marketing can be hard. But, that’s only […]
I know a lot of small business owners are worried right now and with good reason. Things are so uncertain, people are out of jobs, spending less, we can’t leave the house to buy things, etc. so I wanted to provide some FREE ways to market your business! I’ve wanted to write this blog for […]
I talk to a lot of business owners and many tell me that they’re really not sure what they should be doing to market their business. So, I thought I’d put together some simple tips that you can start implementing now to start seeing results! Utilize Social Media It’s free and pretty easy to use! […]
As a small business owner, time is elusive. Unfortunately, marketing tends to fall to the back burner because small biz owners are so busy taking care of running their business, family commitments and the million other things we need to do on a daily basis. I honestly get it, but, if you’re not marketing your […]
When you hear the words, “digital marketing”, how does it make you feel? So many small business owners that I talk to cringe when I start to talk about their digital marketing efforts. It makes them feel anxious, stressed and, overall, uncomfortable. Why do they feel this way? Because most of them aren’t sure how […]
If you know me, you know I love wine. And marketing. Those two are right up there behind God, family and friends. I’ve been fascinated with wine ever since my parents took me on a wine tasting trip through Napa Valley almost 15 years ago. It was amazing. It was fall, which is my favorite […]
There are many things to cover for your small business, but the first one- your messaging– often gets overlooked. Because it’s so simple, business owners tend to forget about it. But, it’s something so critical to the success of your business. If you want to attract the right customers and clients, you need to work […]
I’m going to ask you a simple question- does your small business have a well thought out, defined digital marketing strategy? Be honest here…it’s not a few ideas written on a piece of paper stuffed in your desk, or even worse, bouncing around your head. It is a document that you spent some time and […]