Inbound marketing starts with knowing who you are targeting and offering content to help them solve their problems.
Utilizing strategic keywords, writing blogs and a social media strategy are critical to gain awareness and grow your reach. From these actions you’ll need to have clear Calls to Action (CTA’s) on forms or landing pages to direct them to the next step which could be to download a bigger, more in-depth piece of content like a guide, book a consultation or request more information such as pricing or a catalog. From there you’ve captured their email address and can start cultivating the relationship through nurturing emails and workflows.
Lastly, these leads turn to customers and loyal brand advocates- yay! You can continue to delight them by offering exclusive deals, events and informational content.
We'll discuss the tools + strategies more in your strategy call, but here's an overview of our Inbound Marketing services:
- Everything in the Social Media Package
- 3- 4 blogs total per month based on keyword research for your industry
- SEO audit of site
- Verify & claim digital online listings to get found quicker
- Creation/maintenance of Google Search Console & submission of blogs, new pages, etc.
- Google monitoring
- Inbound marketing campaigns- quarterly creation of original downloadable content
- Landing page creation
- Focus on driving traffic to landing pages and generating leads
- Workflows (email campaigns) that follow-up and nurture the relationship of the contact who downloaded the resource
- Influencer marketing- outreach and engagement to top leaders/bloggers/companies in your industry to grow your audience by getting in front of theirs. i.e. Guest blogging on influential blogs with high readership.
- Email marketing
"When I hired Nicole to handle my social media I expected to have to guide her on not only legal writing and legalese, but the specific area of law, as I have had to do in the past with other marketers I've worked with. But from the moment we hired her she took off and blogged and tweeted and posted with minimal input and supervision from the firm and our social media presence has expanded greatly--all because of her skill and expertise!"
"Our social media presence has expanded greatly!"
"Nicole has brought life to my social media! Our views and engagements have increased 100 fold which has lead to a 55% increase in new sales agents joining our firm."
"Our views & engagements have increased 100 fold"
"Nicole’s talent far exceeded our expectations. Her work in social media, content, blogging, and analytics has been invaluable to us. Her work ethic is superb and our business growth has skyrocketed since we have partnered with Nicole."
"Our business growth has skyrocketed"