Why are some small businesses crushing it and some are barely making it? What’s the difference between the two?
  
Their strategies.
  
The ones that utilize the power of social media to cut through the digital noise, reach their target customers and generate leads are the ones who are growing their business. 

We'll discuss your specific needs on your strategy call, but here is an overview of our social media marketing program:
     - 24/7 monitoring of up to 3 platforms
     - Custom social media strategy with curated content to reflect your brand + attract your customers
     - Quick response to comments (positive and/or negative)
     - Grow & nurture relationships by engaging with influencers, target customers and local businesses
     - Ensure consistent information on your business information across all social media platforms
     - 2 blogs per month based on keyword research for your industry
     - Monthly report
     - Monthly call & strategy discussion
     - Includes advertising budget to expand and grow reach 


People do their research online and most likely have looked at your business before deciding if they want to go a step further. Your online presence is your first opportunity to make a good impression because if they do not like your website or your social media, there's a good chance that they’re going to be skeptical about learning more about your business. And it all starts with your goals, identifying your target market and your messaging.

Did you know that people make up their mind in less than 5 seconds when landing on a website? If they don’t like it within 2 (literally) seconds, the bounce rate spikes 50%. That is lightning speed. 

Here's what you'll get to execute a successful digital  marketing strategy and grow your business: 
      - Comprehensive digital marketing training 
      - Step by step guided digital marketing strategy with proven results
      - Downloadable guide, videos and worksheets
      - Learn best practices for all aspects of digital marketing.      
      - Video conference calls to discuss progress + recording of each for later use
     - Confidence to execute your own successful marketing for your business! 

Strategy

social media



Inbound marketing starts with knowing who you are targeting and offering content to help them solve their problems. 

Utilizing strategic keywords, writing blogs and a social media strategy are critical to gain awareness and grow your reach. From these actions you’ll need to have clear Calls to Action (CTA’s) on forms or landing pages to direct them to the next step which could be to download a bigger, more in-depth piece of content like a guide, book a consultation or request more information such as pricing or a catalog. From there you’ve captured their email address and can start cultivating the relationship through nurturing emails and workflows.

Lastly, these leads turn to customers and loyal brand advocates- yay! You can continue to delight them by offering exclusive deals, events and informational content.  

We'll discuss the tools + strategies  more in your strategy call, but here's an overview of our Inbound Marketing services: 
     - Everything in the Social Media Package
     - 3- 4 blogs total per month based on keyword research for your industry
     - SEO audit of site
     - Verify & claim digital online listings to get found quicker
     - Creation/maintenance of Google Search Console  & submission of blogs, new pages, etc.
     - Google monitoring
     - Inbound marketing campaigns- quarterly creation of original downloadable content 
     - Landing page creation 
     - Focus on driving traffic to landing pages and generating leads
    - Workflows (email campaigns) that follow-up and nurture the relationship of the contact who                                 downloaded the resource
    - Influencer marketing- outreach and engagement to top leaders/bloggers/companies in your industry to               grow your audience by getting in front of theirs. i.e. Guest blogging on influential blogs with high                           readership.
    - Email marketing

inbound marketing



TRUSTED BY:

"When I hired Nicole to handle my social media I expected to have to guide her on not only legal writing and legalese, but the specific area of law, as I have had to do in the past with other marketers I've worked with. But from the moment we hired her she took off and blogged and tweeted and posted with minimal input and supervision from the firm and our social media presence has expanded greatly--all because of her skill and expertise!"

"Our social media presence has expanded greatly!"

The Estate Planning & Legacy Law Center

Stephanie C.

"Nicole has brought life to my social media! Our views and engagements have increased 100 fold which has lead to a 55% increase in new sales agents joining our firm."

"Our views & engagements have increased 100 fold"

RE/MAX Alliance

Doug b.

"Nicole’s talent far exceeded our expectations. Her work in social media, content, blogging, and analytics has been invaluable to us. Her work ethic is superb and our business growth has skyrocketed since we have partnered with Nicole."

"Our business growth has skyrocketed"

performance k9 training

Christina M.