The Blog

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Strategy

January 10, 2019

3 Digital Marketing Myths Small Business Owners Need to Stop Believing

When you hear the words, “digital marketing”, how does it make you feel? So many small business owners that I talk to cringe when I start to talk about their digital marketing efforts. It makes them feel anxious, stressed and, overall, uncomfortable.  Why do they feel this way? Because most of them aren’t sure how […]

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Entrepreneurship

January 3, 2019

How To Not Get Burnt Out In Your Small Business

Happy New Year! I hope the last few weeks have been filled with family, food and yummy wine! This may seem like an odd subject to tackle the first week of the year when everyone is all fired up for new beginnings, but I wanted to share a few tips for when the buzz wears […]

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Entrepreneurship

November 14, 2018

What I’ve Learned From Gary Vaynerchuk

I’ve had this topic on my content calendar for awhile, but when I heard it was Gary’s birthday today, I decided to push it up a bit. I’ve been following Gary for a few years now and even if you’re not an entrepreneur, his thoughts on life are incredibly insightful. If you don’t know who […]

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Entrepreneurship, Strategy

November 6, 2018

What Wine + Digital Marketing Have in Common

If you know me, you know I love wine. And marketing. Those two are right up there behind God, family and friends. I’ve been fascinated with wine ever since my parents took me on a wine tasting trip through Napa Valley almost 15 years ago. It was amazing. It was fall, which is my favorite […]

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Entrepreneurship

October 30, 2018

A Note To Current + Future Entrepreneurs

I wrote a blog a few weeks ago and the responses that I got were truly amazing! I heard from people that I haven’t talked to in almost 20 years. Thank you to all of you that took the time to read it, I’m glad that it resonated with so many of you 🙂 Interestingly […]

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Entrepreneurship

October 11, 2018

Why Don’t Entrepreneurs Just Give Up?

Why am I up? It’s 5:03 AM and I’m about to pour my first (of many) cup of coffee to get the day started. I’ve noticed that I’ve been asking myself this question often recently…and then little thoughts like this run across my mind, “I could still be asleep right now.” Or, “If I had […]

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Strategy

August 27, 2018

Why Your Messaging is So Important

There are many things to cover for your small business, but the first one- your messaging– often gets overlooked. Because it’s so simple, business owners tend to forget about it. But, it’s something so critical to the success of your business. If you want to attract the right customers and clients, you need to work […]

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Strategy

July 1, 2018

5 Easy Steps to Create a Digital Marketing Strategy for Your Business

I’m going to ask you a simple question- does your small business have a well thought out, defined digital marketing strategy? Be honest here…it’s not a few ideas written on a piece of paper stuffed in your desk, or even worse, bouncing around your head. It is a document that you spent some time and […]

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Social Media

June 15, 2018

Top 5 Social Media Mistakes that Small Business Owners Make

Social media is such a great tool for small business owners, unfortunately many are not utilizing it. Not only is it a great way to stand out in your local market, engage with your sphere and create leads, search engines recently announced that social will become a big part of their algorithm and they will […]