The Blog

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Entrepreneurship

November 15, 2021

What Is Your Entrepreneurial Superpower?

This article was originally published on Entrepreneur A recent experience coaching my daughter’s soccer team reminded me of my strengths as a business owner. I was recently asked to coach my daughter’s soccer team, and since she’s 11 now, which equals more eye-rolling and less talking to me, and I love soccer, I said yes. Three […]

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Business Tips, Marketing, Strategy

November 1, 2021

How to Better Strategize Your Marketing

marketing on laptop

This article was originally published on Entrepreneur As a small business owner, time is elusive, and too often marketing tends to fall to the back burner. Owners are so busy running businesses, honoring family commitments and the million other things they need to do on a daily basis that this vital effort gets short shrift. Yet […]

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Business Tips, Entrepreneurship

October 15, 2021

5 Critical Lessons I’ve Learned From Interviewing Over 100 Entrepreneurs

headphones for podcast

This article was originally published on Entrepreneur I have interviewed more than 100 entrepreneurs over the last two years. Here are the things I’ve learned that have helped my business achieve tremendous growth. Entrepreneurship can be lonely. It’s hard to explain the amazing highs and soul-crushing lows to people who haven’t experienced them. When I […]

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Entrepreneurship, Marketing

August 26, 2021

Did You Forget the Ketchup in Your Marketing Strategy?

This article was originally published on Entrepreneur  Recently, my family and I headed down to the Columbia River to have a BBQ because summer equals hamburgers, am I right? It was a beautiful summer day, and we were all excited because we all love hamburgers. We really don’t eat them a ton, so when we do, we’re excited. Anyway, […]

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Entrepreneurship

August 10, 2021

I Made This Simple Mistake and Lost My Entire Business at Its Peak

Originally published on Entrepreneur  It was May 12, 2014. I’ll never forget the day we received our cease and desist order because it was my husband’s 33rd birthday. A few days earlier, we’d had one of the biggest weekends our organic farm and brewery had ever had, so we were ready to celebrate! We were completely blindsided by this small […]

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Entrepreneurship, Strategy

March 14, 2021

The Benefits of DIY Digital Marketing in 2021

There’s a big misconception that small business owners + entrepreneurs can’t effectively do their own digital marketing to grow their business. There is somewhat of an unspoken belief that it’s too hard and confusing to do on their own.  That’s simply not true. Don’t get me wrong, digital marketing can be hard.  But, that’s only […]

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Strategy

August 10, 2020

Not Seeing Any Results From Your Marketing? Here’s Why!

Last week I talked about the missing ingredient that many businesses forget…their marketing foundation. I wanted to dive in a little deeper so you you can work on your marketing foundation and start getting results in your business! Buyer Persona Effective marketing starts with knowing who you are targeting. You need to take some time […]

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Business Tips, Strategy

April 9, 2020

5 Free Ways to Market Your Business

I know a lot of small business owners are worried right now and with good reason. Things are so uncertain, people are out of jobs, spending less, we can’t leave the house to buy things, etc. so I wanted to provide some FREE ways to market your business! I’ve wanted to write this blog for […]

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Social Media

March 11, 2020

Everything You Need To Know About Instagram in 2020

I get asked about Instagram ALL.THE.TIME so I wanted to really give y’all a complete “How To” guide so you can start seeing results on this awesome platform. Keep reading to learn everything you need to know about Instagram in 2020! Two things first: *Before I dive in, I just want to emphasize how important […]

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Strategy

November 26, 2019

Marketing Tips for Business Owners

I talk to a lot of business owners and many tell me that they’re really not sure what they should be doing to market their business. So, I thought I’d put together some simple tips that you can start implementing now to start seeing results!  Utilize Social Media It’s free and pretty easy to use! […]