This article was originally published on Entrepreneur.  As a small business owner, time is elusive, and too often marketing tends to fall to the back burner. Owners are so busy running businesses, honoring family commitments and the million other things they need to do on a daily basis that this vital effort gets short shrift. Yet […]

There’s a big misconception that small business owners + entrepreneurs can’t effectively do their own digital marketing to grow their business. There is somewhat of an unspoken belief that it’s too hard and confusing to do on their own.  That’s simply not true. Don’t get me wrong, digital marketing can be hard.  But, that’s only […]

Last week I talked about the missing ingredient that many businesses forget…their marketing foundation. I wanted to dive in a little deeper so you you can work on your marketing foundation and start getting results in your business! Buyer Persona Effective marketing starts with knowing who you are targeting. You need to take some time […]

I know a lot of small business owners are worried right now and with good reason. Things are so uncertain, people are out of jobs, spending less, we can’t leave the house to buy things, etc. so I wanted to provide some FREE ways to market your business! I’ve wanted to write this blog for […]

I talk to a lot of business owners and many tell me that they’re really not sure what they should be doing to market their business. So, I thought I’d put together some simple tips that you can start implementing now to start seeing results!  Utilize Social Media It’s free and pretty easy to use! […]

When you hear the words, “digital marketing”, how does it make you feel? So many small business owners that I talk to cringe when I start to talk about their digital marketing efforts. It makes them feel anxious, stressed and, overall, uncomfortable.  Why do they feel this way? Because most of them aren’t sure how […]

If you know me, you know I love wine. And marketing. Those two are right up there behind God, family and friends. I’ve been fascinated with wine ever since my parents took me on a wine tasting trip through Napa Valley almost 15 years ago. It was amazing. It was fall, which is my favorite […]