If it feels like your website traffic has been quietly slipping over the last year, you’re not imagining it. Across industries, especially for publishers and content-heavy brands, referral traffic from traditional search has been declining. And while Google has been quick to point out that “click quality” is improving, the reality for many business owners […]

OMG y’all, I just realized that right around this time, TWENTY years ago, I boarded a plane from Baton Rouge, Louisiana to Microsoft’s global campus in Redmond, Washington, that jumpstarted my marketing career. It was my first time in first class and I can still taste the bubbles that I sipped on during that flight.  […]

Let’s be real… PR isn’t what it used to be. The days of printing press releases and hoping they land on a reporter’s desk are long gone. We live in a digital world, and that means our PR game needs to evolve too. Enter: Digital PR! A modern, strategic blend of traditional public relations and […]

This article was originally published on Entrepreneur.  As a small business owner, time is elusive, and too often marketing tends to fall to the back burner. Owners are so busy running businesses, honoring family commitments and the million other things they need to do on a daily basis that this vital effort gets short shrift. Yet […]

This article was originally published on Entrepreneur.  Recently, my family and I headed down to the Columbia River to have a BBQ because summer equals hamburgers, am I right? It was a beautiful summer day, and we were all excited because we all love hamburgers. We really don’t eat them a ton, so when we do, we’re excited. Anyway, […]