Since COVID hit, everyone has had to move online and there's even more noise than ever before! The post-pandemic internet is loud, y'all! So, how can you stand out? How can your people find you quicker and easier? With an effective SEO strategy! While there are many aspects that I'll touch on in this guide, it really doesn't have to be overwhelming if you understand what you're doing and why.
You’ve probably heard the term SEO, but what exactly is it?
According to Moz, Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It can be a moving target because Google updates it’s algorithms often (like 500-600 times a year) and there are many different aspects to increasing your SEO.
These include on-page, local, technical and off-page and there are different strategies for each aspect that you can learn more about as you work your way through this guide! There are also worksheets to help create your strategy!
I started my first entrepreneurial journey in 2007 with my husband. We decided to start an organic farm & micro-brewery in the Cascade Mountains of the Pacific Northwest.
During the seven years that we ran Acadian Farms & Brewery, I was in charge of all things marketing- everything from events, to social media to website design.
Learning + doing everything on my own, I created an SEO-friendly website that reached #1 on Google and utilized the power of social media and influencer outreach to get featured in prominent publications like The Oregonian, Portland Monthly and The Seattle Times, as well as popular craft beer blogs.
After closing our doors due to creating too much traffic (literally), I wanted to take what I learned from the experience and help other small businesses. So I spent the next five years working at digital marketing agencies and expanded my marketing chops by learning the systems, tools and strategies implemented by agencies to achieve massive growth.
And that's what I'm sharing with you- knowledge from both sides! I truly wish that I had a step-by-step strategy to follow when we were growing our business, but there wasn't one.
When I'm not working, you can find me camping with my two kids, husband and rescue dog, running or drinking a glass of wine!
"When I hired Nicole to handle my social media I expected to have to guide her on not only legal writing and legalese, but the specific area of law, as I have had to do in the past with other marketers I've worked with. But from the moment we hired her she took off and blogged and tweeted and posted with minimal input and supervision from the firm and our social media presence has expanded greatly--all because of her skill and expertise!"
"Our social media presence has expanded greatly!"
"Nicole has brought life to my social media! Our views and engagements have increased 100 fold which has lead to a 55% increase in new sales agents joining our firm."
"Our views & engagements have increased 100 fold"
"Nicole’s talent far exceeded our expectations. Her work in social media, content, blogging, and analytics has been invaluable to us. Her work ethic is superb and our business growth has skyrocketed since we have partnered with Nicole."
"Our business growth has skyrocketed"