Digital marketing is hard. It's even harder when you're not sure where to start, who to target or how to do it.
Does this sound like you?
* You're not sure which tools you should use to market your business?
* You feel like it will take to much time to learn and do each week?
* You're not sure which platforms & channels your customers are on?
* You're not sure how to measure the success of your efforts?
If you answered yes to any of the above, don't worry- you're not alone! According to a recent Forbes article, 70% of small business owners do their own marketing, but less than 20% are satisfied with their results.
As a small business owner or entrepreneur, the two things you have the least of are time & money. So how can you effectively market your business without investing a lot of time to learn it or hiring an outside agency to take care of it for you?
By following a step-by-step strategy!
And that's why I'm taking everything I've learned over the last 12+ years of being a small business owner+ marketing agency consultant and sharing it with you!
I spent seven years running a successful organic farm & brewery with my husband (so successful that we actually had to close our doors because we created so much traffic in our rural town... but, that's a story for a different day!) Since we had a shoestring budget, I used creative + innovative ways to grow our business. And, they worked!
After we closed our doors, I spent almost five years at a few different digital marketing agencies learning the ropes of how digital marketing agencies run + help their clients achieve phenomenal results. I helped tons of small businesses across around the nation grow their businesses + increase sales through digital marketing.
I truly understand how hard it is to market your business on the noisy web, but you have to do it. And you have to know how to do it. It's so much more than just social media or a monthly newsletter.
That is exactly why I created this guide! It is a step by step plan that walks you through everything you need to know to grow. It's the tools + strategies that I used in my own business, plus what I learned at agencies, mixed with what I use on my current clients! It will walk you through each module at your own pace- go as fast or as slow as you'd like! We'll also have a one-on-one strategy call to go over your goals, obstacles and answer any questions that you may have!
You might be wondering how you can fit this into your already ridiculously full schedule, but I promise that it can be done in a few hours a week. Seriously.
I have done A LOT of research and can honestly say that I have not found a course like this one. Each lesson shows you exactly what to do + how to do it. Plus there downloadable resources with each module to keep you on track and moving!
Here's what you will learn:
1. What digital marketing is + how to effectively use it to grow your business! (Spoiler alert- there's a lot more to it than social media)
2. How to audit your website + messaging to ensure that you are reaching your target customers!
3. What exactly SEO is + how to implement best practices to get found on the web!
4. How to use social media that gets results + which platforms you should be using (you may not need to be on all of them)!
5. Why email marketing is effective + how to do it + the tools to grow your list = growing your business!
6. Which metrics you should be measuring + a template to track them!
7. Which marketing tasks you should be doing and when!
8. And much more! All in a step-by-step strategy to follow to implement each step so you can grow your business!
Here's what you'll get:
12 Downloadable PDF's
To further explore each topic and walk you through step-by-step, so you'll have complete confidence to effectively market your business.
Everything you need to know to feel confident in marketing your business!
An in-depth strategy call so you can ask any questions that you have + we'll go over your marketing strategy together so you feel confident (and excited) to start simplifying your marketing and growing your business!
There will be videos to walk you through the more technical aspects like setting up Google Search Console.
"When I hired Nicole to handle my social media I expected to have to guide her on not only legal writing and legalese, but the specific area of law, as I have had to do in the past with other marketers I've worked with. But from the moment we hired her she took off and blogged and tweeted and posted with minimal input and supervision from the firm and our social media presence has expanded greatly--all because of her skill and expertise!"
"Our social media presence has expanded greatly!"
"Nicole has brought life to my social media! Our views and engagements have increased 100 fold which has lead to a 55% increase in new sales agents joining our firm."
"Our views & engagements have increased 100 fold"
"Nicole’s talent far exceeded our expectations. Her work in social media, content, blogging, and analytics has been invaluable to us. Her work ethic is superb and our business growth has skyrocketed since we have partnered with Nicole."
"Our business growth has skyrocketed"