Successful digital marketing starts with knowing who you are targeting. You need to take some time to figure out who your ideal customer/client is. This is called your “buyer persona”. For instance, if you’re selling RV’s and retired couples are generally your biggest client base, do you know where they hang out online so you can engage with them? (Tip: they’re probably not on Snapchat) What does their typical financial situation look like? What are their hobbies? What do they read?
By grouping people into buyer personas categories, it's much easier to tailor content, messaging, targeting and services to these different groups of people. And it’s not hard, it just takes a little focused time (30 minutes to an hour) to brainstorm and create your buyer persona. If you have more than one ideal client, start with creating one core persona and build up from there.
We've put together an in-depth workbook so you can figure out who your ideal client is!
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