If you’re feeling like your content isn’t getting the reach it deserves, you’re not alone, and you’re definitely not doing anything wrong. Social platforms like Instagram are constantly evolving, and one of the most important signals to the algorithm right now? Shares.
Whether it’s a DM to a friend, a repost to someone’s Story, or saved for later, shareable content is where it’s at.

So what makes content share-worthy? Here are 10 types of content that people actually want to share and how you can use them in your own business:

1. Be the Resource

People love being in the know. Share breaking news, industry updates, or quick insights that position you as the go-to expert. Think: bite-sized, digestible nuggets that your audience can consume quickly and pass along to others.

Pro tip: Add your own unique take so you’re not just repeating what everyone else is saying.

2. Tried It, Learned This

Sharing your experiences (i.e. wins, fails, lessons, etc.) helps build trust and relatability. Walk your audience through how you did something and what you learned. This could be from your business journey or even a customer transformation story.

3. Answers to Unasked Questions

These are the real questions your audience might not even know to ask or might be too nervous to. Think beyond the FAQ and dig into the questions that show up in DMs or deeper convos.

Example: “What’s something you wish you’d known before launching your business?”

4. Cheat Codes + Insider Tips

Give your audience the shortcuts you’ve discovered. Whether it’s a time-saving hack, an unexpected tool, or a unique approach to solving a problem, this kind of content feels like a gift.

5. Recipes, Templates + Formulas

No, not food (unless that’s your biz!). We’re talking frameworks, checklists, and plug-and-play systems that simplify something complicated. If you can turn a big concept into a clear, easy-to-follow process, people will love you for it.

6. Shortcut Lists + Favorites

Everyone loves a curated list. Share your favorite tools, products, books, or podcasts that have helped you. Product comparisons, “Top 5” lists, or anything that saves your audience time = 💯

7. Permission Slips

Sometimes people just need to hear, “It’s okay.” Share reminders that it’s okay to pivot, rest, change your mind, or start something new. These kinds of posts get shared a lot because they strike a personal, human chord.

8. Stories That Made You

Your audience wants to know you. Share the before-and-after moments, the ups and downs, the messy middle. These personal stories build emotional connection and inspire others who are on a similar journey.

9. Mental Models + Reframes

Perspective-shifting content that makes people say “Aha!” will get shared again and again. Think of logic shifts, simple ways to explain complex topics, or how you’ve rethought something in your business or life.

10. The Feel Factor

Don’t underestimate the power of a laugh, a tear, or a little inspiration. Uplifting messages, behind-the-scenes moments, or even a funny meme can do wonders. People come to social for connection and entertainment, so don’t be afraid to be real.

Final Thoughts

Shareable content isn’t just about going viral. It’s about sparking connection, conversation, and community. As you plan your content this week, consider mixing in a few of these types and see what resonates.

And remember: Your voice, your journey, your insights matter. So share it. Someone out there needs to hear it.

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