SEO, PPC, CTR...and the list of acronyms and marketing words goes on!
But what do those words actually mean?
Lots of different things and they are super helpful to know! We created this glossary to #uncomplicateyourmarketing so you know exactly what to do to grow your business with digital marketing!
This glossary is comprised of common digital marketing terms and explained in a way that is easy to understand so you can start growing quickly!
I started my first entrepreneurial journey in 2007 with my husband. We decided to start an organic farm & micro-brewery in the Cascade Mountains of the Pacific Northwest.
During the seven years that we ran Acadian Farms & Brewery, I was in charge of all things marketing- everything from events, to social media to website design.
Learning + doing everything on my own, I created an SEO-friendly website that reached #1 on Google and utilized the power of social media and influencer outreach to get featured in prominent publications like The Oregonian, Portland Monthly and The Seattle Times, as well as popular craft beer blogs.
After closing our doors due to creating too much traffic (literally), I wanted to take what I learned from the experience and help other small businesses. So I spent the next five years working at digital marketing agencies and expanded my marketing chops by learning the systems, tools and strategies implemented by agencies to achieve massive growth.
And that's what I'm sharing with you- knowledge from both sides! I truly wish that I had a step-by-step strategy to follow when we were growing our business, but there wasn't one.
When I'm not working, you can find me camping with my two kids, husband and rescue dog, running or drinking a glass of wine!
"When I hired Nicole to handle my social media I expected to have to guide her on not only legal writing and legalese, but the specific area of law, as I have had to do in the past with other marketers I've worked with. But from the moment we hired her she took off and blogged and tweeted and posted with minimal input and supervision from the firm and our social media presence has expanded greatly--all because of her skill and expertise!"
"Our social media presence has expanded greatly!"
"Nicole has brought life to my social media! Our views and engagements have increased 100 fold which has lead to a 55% increase in new sales agents joining our firm."
"Our views & engagements have increased 100 fold"
"Nicole’s talent far exceeded our expectations. Her work in social media, content, blogging, and analytics has been invaluable to us. Her work ethic is superb and our business growth has skyrocketed since we have partnered with Nicole."
"Our business growth has skyrocketed"