Messaging & Branding
Branding is all about your unique messaging. It’s actually pretty simple, but so often overlooked. It’s so much more than your logo. It’s your vibe, it’s how you want people to feel when they land on your site or social profile, it’s the images and colors you use to evoke emotion out of your potential customers. There’s a famous quote that says people don’t buy what you do or sell, they buy why you do it. They want to feel that connection, that belief in why you’re doing it. Your job is to take them along for the ride!
So, what message are you sending?
Be honest. What are you saying? Are you using words and terminology that your buyer persona would relate to? Should people put their trust in you and/or your product or services? If yes, why? How are you communicating this message to them? And, if you’re not, how can you?
If you need help with refining your messaging, get our workbook now!
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