As a small business owner, time is elusive. Unfortunately, marketing tends to fall to the back burner because small biz owners are so busy taking care of running their business, family commitments and the million other things we need to do on a daily basis. I honestly get it, but, if you’re not marketing your business, you’re not growing your business. So, how can you make time for marketing your business? With a plan 🙂 Keep reading to get some tips you can start implementing today to save time and grow your business this year!
Set Your Goals
This is step #1 because it’s so important. Take a minute to step back and ask yourself what you’re trying to achieve. This will help determine where you spend your marketing time. Are you wanting to drive more traffic to your website? Do you need a better conversion rate? Are you wanting to create brand awareness? Knowing what you’re trying to accomplish will dictate your marketing strategy. This saves you time because you have an end goal- now work backwards on how you’re going to achieve that goal. Be sure to make your goals S.M.A.R.T
Know Who You’re Targeting & Your Unique Message
Did you know that relevance is the most important SEO tactic? That means that people have a better chance at finding you if your content is relevant to them. So, who are you targeting? What are their interests? Where do they hang out online? Would they be on LinkedIn or Snapchat? What is their income? You have know who your ideal customer is and speak to them in a way that resonates with them. In the busy online world, people have limitless options- they’re looking to connect with a brand. Not sure who your ideal customer is? Get my free workbook here.
Create a Schedule (And Stick To It)
Honestly, if you create a timeline and schedule- it’s a whole lot easier. You know what’s coming up, you know what you need to do and when to do it. It doesn’t have to be anything intense- just write down what you need to do, how you’re going to do it and when you’re going to do it. Set specific days and times so you can get into a routine. Look at it weekly, or even daily, until you establish consistency. This relieves the pressure and helps grow your business!
Automate! (But still engage)
Luckily we live in a world where people have created amazing programs that we can use to automate marketing tasks. Join Buffer ($15/month), Hootsuite ($30/month) or Later.com (Free) and schedule out your social media posts.
Note- Still hop on daily (if you can) even if it’s just a few minutes to engage, like, comment and share. People (and algorithms) will notice if you just put everything on auto-pilot.
Schedule out your emails for the month on Mailchimp or Constant Contact. Write and schedule your monthly blogs at the beginning of the month.
Re-use & Re-purpose Content
I think a lot of us forget about this one. Did you write an awesome blog post that people loved? What about turning it into an infographic or recording it as a podcast/audio version? Or expanding on it a little bit and creating an ebook that people can download and you can grow your email list at the same time? Do you have older blogs? You can still rotate those into your social posts. Did you get an awesome review on Google? After sharing it on social, turn that into a custom-branded image on Canva. Go live and expand on a topic that you’ve posted/written about before. Using content in different forms gives it more life and saves you time from starting from scratch!
Track Your Analytics
Keeping track of your analytics will show you what is resonating with people and what’s working in your marketing strategy. This allows you to focus more on those activities that are performing well. Be sure to track your website, social media and email analytics.
Need More Help?